A plus shampoo creative bottle design highlights the product content and motto in the label while also adding an essentially feminine product association with the bottle itself to deliver a top notch concept refresh.
Turkish creative agency designVENA worked with clients BIM Birlesik Magazalar A.S. on this commercial project aimed at adding a refreshing new look to their already popular hair care products without compromising their brand’s target messaging and concept.
The result was this all new bottle design which incorporates the same brand message but with a bolder, clearer type font and catchy colors enabling the contrast to stand out better in the shelves. Morever, distinct color coded caps for providing visual association for each hair type helped the product gain graphical reference for the consumers.
The packaging itself was done in a new plastic bottle. A sleek, curled form starting on the bottle cap and hugging the curve of the design as it ends at the bottom of the bottle resembles a strand of hair conveying the visual hint of a hair care product. It adds an essentially feminine look to the conventional shampoo bottle, clearly setting its sight on the target consumers. The colors on the bottle caps also help show that the shampoo is color-safe and safe for curls or perms as well as eliminate confusions regarding the variety. The beads at the back of the bottle helps the grip, reducing chances of slippage.
The glowing, golden brand label “A+” declares loud and clear the motto and aim of the product.