Air Aroma scent minimal package design

By | June 15, 2015

Air Aroma scent minimal package design channels the clean, floral scent branding of the Australian company into it’s neat bottles and simple branding.

Air Aroma scent minimal package design

For a range boasting of 38 different aromas in it’s line of essential oils, adding too much information can easily obscure the product in a shelf already crowded with several competitors. Instead the creative agency  The Graphic Order pares back on details, only creating a simple, visual association of a symbol on the front label space.


Air Aroma scent minimal package design Air Aroma scent minimal package design

The simple, lower-case type font and use of weighted bold variant to highlight the brand name and ingredient makes it clean, minimal and easy to identify. The white background further enhances the minimalism, also doubling up to create a brand image which alludes to clean sourcing of ingredients, and no impurities or chemical additives in the naturally sourced essential oils.

Air Aroma scent minimal package design Air Aroma scent minimal package design

If anything, the criticism of the design is the choice of blue for the bottles with black caps, which gives it an appearance of a drugstore brand rather than a sophisticated aromatic oils and scent branding company. That however, shouldn’t take anything away from the visual association, shelf identity and overall simplicity of the design, labeling and brand imagery on the package.

Air Aroma scent minimal package design Air Aroma scent minimal package design

Air Aroma scent minimal package design Air Aroma scent minimal package design

From stress balance to ‘pick-me-up’ zesty fragrances, Air Aroma has been working on supplying leading fashion brands and combination of aromatherapy options, scent diffusers for over a decade and a half now.  Their latest packaging efforts accentuate the same level of details for their scents.