Axe white label sophisticated brand design is the latest from the men’s grooming brand to deliver a refined, sexy feel for its range of styling products.
Creative agency PB Creative from London, U.K., has worked on the latest design elements to drive the brand identity towards a classy, new feel for the discerning consumers. Targeted at the North American audience, it reboots the branding sensibility to convey their commitment to fresh notes and great fragrances.
“Our new design is the beginning of an amazing journey for Axe. It’s a journey that takes the brand to a more sophisticated territory, using considered typography and clean, iconic variant communication.” confirms creative director Ben Lambert of PB Creative.
For their part, the Axe team seem excited too. Fernando Desouches, Global Masterbrand Director announced: “White Label is the new grooming range by Axe, crafted to provide a confident, fresh feeling. PB Creative translated the vision for the range through the packaging exceptionally well: the clean, fresh and premium design would not have been possible without their creative prowess and attention to detail.”
The White label would debut later this year for the entire range of Axe products – shampoo, anti-perspirants, body wash etc.