Bauhaus brew labs craft beer package design shows off the creativity in using bold visual graphics and colors in conveying the fun quotient of the eponymous beverage brand.
Designed by American design agency Helms Workshop paired with Sperry Top-Sider, the beverage can design is notable for their visual and graphical representation. Flavorful, imaginative contents inside the can are reflected in the use of bright yellow, the most easily recognizable color wheel shade. Each individual flavor has a distinctive verbiage on the can in legible gray and black labeling.
The brand is in big, bold font which creates an instant impression and contrast with the brightly lit background. Individual flavors are given marketing identity with names like Sky-five, wagon party, wonderstuff and stargrazer – creating an image which is youthful, fun and yet discerning of taste and flavor.