Beautea organic tea classy package design takes the traditional organic tea beverage concept and adds a dash of color and sophistication to it.
Designer Anna Mikhaylova had just one brief – this is a product which is targeted for women willing to make a healthy lifestyle choice. She understood, too many of them opt for other unhealthy beverages since the appeal of packaging and the concept selling isn’t attractive enough.
So, the first thing she did was to add a dash of colors… but not make it gimmicky. A solid background of feminine colors like pink, bright ocher and cyan gave the necessary sophistication. The simple threaded caps on top of same color made sure there was a sense of uniformity and transparency. It was an organic tea with no preservatives or additives, and the package conveys the same by being free of gimmicky logo, branding or too much information.
Note how the middle of the bottle has an ergonomic design for easier grip on-the-go. The simple white flavor association and information about quantity ensures the concept is happy, vibrant, yet subtle and classy. Add to it, a brand name like “Beautea” and how can any woman with a beautiful lifestyle resist it?