Cedel Colorful Hairspray Bottle Design revels in a fresh, vibrant take on the deeply established fashion brand from Australia, targeting the young users.
Cedel‘s iconic products have long been cherished by women of Australia. With the global identity getting a face lift, their range of scented hairsprays needed a more colorful, attractive bottle design and visual association. Designer branding agency Epic puts a fresh update to the product line, to align with different moods and hair textures.
Amplified by a chic, contemporary look which takes aim squarely at young, fashion-savvy consumers – the bright, catchy packaging with distinctive design for each fragrance elevates its shelf identity, exuding confidence among the traditional competition and delivering a rousing sense of occasion.