Common cold medicine mouth spray package design for Swedish brand Coldzyme helps create a brand awareness about its unique medication and its properties for common cold.
Using a specially formulated composition of marine enzymes – it was found that the onset of common cold could be restricted to a large extent. In addition to increasing our inherent immunity, it also shortened the extend of the viral infection significantly. The Coldzyme mouth spray creates a protective barrier in the throat and mouth.
The product packaging needed to clearly illustrate the unique characteristics and benefits of such a product. It also needed to stand out from competing brands.
Design agency Kollor was commissioned to incorporate these characteristics of the product clearly, improve brand recognition and help the brand stand out in well-stocked shelves. Special versions for the UK and the Nordic market was also created. The clear visual illustration of the areas of body it affects and use of soothing blue and gentle white signifying the calming effect of a marine based product stands out.