Australian brand Table of Plenty returns with a refreshingly new packaging, innovative logo and creative use of colors and illustrations. Creative agency Boxer & Co. amps up the brand identity by creating flavor cues and a fresh, new feel for the natural ingredients.
The logo itself ‘burst’ into life with beautiful use of textures. Warm spread of water colors in the background lend it depth, and richness of hues allow consumers to connect with each distinctive flavors. Use of natural motifs like plants, birds, leaves and a ‘cupped hand’ representation of natural abundance conveys care, comfort and celebration of nature’s bounty.