Cool Street Soccer Shoe Concept Design

By | February 17, 2015

Cool Street Soccer Shoe Concept Design from German atheltic fashion brand Calle Favela puts in an unique, creative twist on concept design.

Commissioned to British design agency HORT, this was a task to not just make attractive shoes, or nice-looking packaging, but tie the entire concept of street-soccer together. The package itself is truly the first stand-out feature of the re-branding. Beautiful geometric asymmetry with vibrant colors bring alive the pattern, along with distinctive type-setting style.

Cool Street Soccer Shoe Concept Design Cool Street Soccer Shoe Concept Design

To make matters even more interesting, the same pattern is beautifully incorporated in the sole of the shoes, which leave a very recognizable mark on the dusty roads and streets. Note the intricate use of the brand name in the pattern – could you find it?

Cool Street Soccer Shoe Concept Design

If you use Calle Favela to play, the world will know!