Cool Street Soccer Shoe Concept Design from German atheltic fashion brand Calle Favela puts in an unique, creative twist on concept design.
Commissioned to British design agency HORT, this was a task to not just make attractive shoes, or nice-looking packaging, but tie the entire concept of street-soccer together. The package itself is truly the first stand-out feature of the re-branding. Beautiful geometric asymmetry with vibrant colors bring alive the pattern, along with distinctive type-setting style.
To make matters even more interesting, the same pattern is beautifully incorporated in the sole of the shoes, which leave a very recognizable mark on the dusty roads and streets. Note the intricate use of the brand name in the pattern – could you find it?
If you use Calle Favela to play, the world will know!