Cuckoo Fruits Creative Brand Design by Francesc Moret Vayreda is clever and sophisticated. Clients Cuckoo Fruits needed to develop a brand identity which set them apart. Their premium fruit extracts and juices were already renowned for flavor and quality.
The packaging was based on their eponymous bird and mascot Cuckoo. Cuckoo is known for being very picky and selective about the fruit. The same was delivered in a concept with the explicit design of the product.
The Cuckoo is clearly the hero of the script here, featuring prominently in the logo and branding of the packages. The white background of the bottles let it shine. It also creates a nice contrast for the color band reflecting the flavor of the fruit as a visual cue.
The design is sharp, and renders amazingly well even on all different hand-held and desktop devices. Watch out for the clever bit where the “K” of the logo incorporates the cuckoo in its shape! Cuckoo Fruits Creative Brand Design and Packaging can be seen in supermarkets of Barcelona in Spain now.
Additional credits: septimo.co