From designer Jonny
The brand identity was built along similar lines of unorthodox wine bottles which leverages the avant-garde design style. The wine brand borrows its name from Dadaism, an early 20th century art movement of the European avant-garde.
The package design is perfect for small sized wine. The bottles are wrapped in shiny paper with golden background hosting brand name in bold, black typefonts. The ‘star’ in the logo stands for sparkle as well – letting consumers connect to the brand identity.
It encourages users to break free of accepted formal wine image, going closer to a casual drink model. Dada sparkling wine bottle creative design is a powerful, original brand identity for an original drinking concept.