Delicious savory vegetable jam package design

By | October 8, 2014

Delicious savory vegetable jam package design for Miami based Jammy Yummy is a treat for senses. Not only is the package design simple and colorful, it is also easy to identify.

The concept is designed to convey the simple, natural ingredients sourced with minimal processing and preservatives. The clean colored background provides a visual association with the flavor of the jams. Crisp, black font outlines the flavor name. Little perforations on the body, generated from die-cuts like random polka dots keep the fun element alive. It is crucial to a food item which, is often for kids nibbling away at it.

Best of all, there are clear, bold colors on the lid which can be used to mark the jars even if they the consumer has difficulty identifying the colors. A perfect branding and jar packaging for savory vegetable jams.

The design has been done by Spanish agency Hey in collaboration with Oliver Peoples.

Delicious savory vegetable jam package design Delicious savory vegetable jam package design