Etos Tea Coloful package design takes the Dutch drugstore brand’s signature primary label for a niche product and propels it to better shelf identity.
Etos is known for providing high-quality alternative to primary brands. With the focus on a healthy, everyday drink like herbal tea, they targeted this product range to take it to the next level.
Design agency Milford kept the target audience in mind. Premium drink that matches a natural, healthy lifestyle and which has every right to be among the store’s wellness products. Naturally, it needed a brand identity which was colorful, but not gimmicky.
Each variant was designed to clearly communicate its function, flavor or mood. The entire range however speaks as one family, while the cool packaging even makes for a nice gift. A physical cardboard package instead of traditional tin or plastic boxes added character, and environment-friendly ethos. The cut-out labeling brought a signature touch with the icons. Delicious package design, for a delicious cup of tea.