Helvance Swiss Cosmetics Concept design was the re-branding of Switzerland based beauty product to create a premium, elite brand identity.
Natural skin-care products from the Swiss brand have long been targeted at aware customer base who see value in healthy, sustainable product sourcing. The concept needed to embrace the same values and speak to consumers, standing out among several market brands in the segment.
The products themselves are fairly renowned in the regional market. The re-branding was aimed at both repeat users and new ones. The new design appeals to both as a premium quality product, with mostly white, steel gray, black colors in use.
Branding is sharp, focused, and minimal. These are typically Swiss values which resonate with the customers. Smart use of bold, clear type-face, sans-serif fonts, and clear informational spaces are welcome updates. It conveys clarity, purity, and minimalism associated with high-end brands.
Avoiding overtures of design patterns in favor of simple chequered patterns of white and gray rounds off an efficient re-branding effort by designer Adin Eli de Gunzbourg. The creative work was done in Paris, France and the materials used were Plastic and Aluminum.