It Pops Natural Popsicles Artistic package design concept design is handled by Swedish designer Beatrice Menis
The popsicle brand is known for avoiding artificial colors, preservative and additives which are harmful to health. Given that a huge portion of their target consumers are kids, It Pops focuses on natural and healthy ingredients. Sourced from natural sugar without corn syrup or artifical sweeteners, this is a healthy treat.
The handmade typography and the bold color to convey each flavor association is notable. They convey a clear sense of commitment to organic, or natural sources and home-made values. The brand identity is further boosted by clear, bright and bold use of white which contrasts remarkably with the colors of flavors of strawberry, grapefruit and tangerine. In supermarket shelves soon!