Kai Organic Coconut Water label design takes its inspiration from the delicate lace work of Sri Lanka, delivering a clean, intricate final product.
Aided by vivid imagery from photographer Duncan Innes’ lens and some intricate, fine illustrations by James Stewart, New Zealand based design agency Marx Design worked on the Kai branding project.
Stewart took his inspiration from the traditional Golden Thambili regions of Sri Lanka, home to the finest coconut water in the planet. In addition, the logo and the box were designed by Mat Bogust on behalf of Think Packaging putting it all together in a seamless marriage of art and utility.
Note the illustration patterns on the label which blend into the background sketch. The typography shines in foil against contrasting un-coated stock. The clean white and rich gunmetal brown matte finish form the two varieties in which the exclusive drink is found.
Lack of gimmicky type-font, excessive information or design makes it look classy. It speaks to high-end consumers looking for healthy, organic products. Clear labels of ‘organic’ (on the bottle body and lid) and ‘raw’ (on the box and label) ensures that the product identity and qualities are established to consumers. It helps a premium product stand out on crowded shelves.
In a (coco) nutshell, the final design is rather refined, considered and premium quality.