Koi Japanese Sake package design sports a beautiful, patterned ornamental fish to enhance the premium quality of its pristine white package.
The brand derives it name from the shortened form of Nishikigoi, meaning the indelible carp. Symbolic of Japan, the fish has golden patterns all over its heroic red body. It stands for valor, colorful cheer and positive vibes.
The combination of white background with richness of red and golden creates a distinct brand identity. It helps the product stand out on a crowded shelf. In 1918, first KOI was born in Niigata Japan where the Imayotsukasa Sake Brewery hosts their brewery to this day!
Design firm Bullet Inc reveals, shaping the container like a porcelain bottle and adding the graphic pattern made the whole theme stand out. It made the package appealing even to non-Sake drinkers, though the Sake drinkers remain the primary target consumer.
The enhanced package identity is complete with a KOI -shaped window on the outer package, giving an interesting sneak peek into the product inside. Premium quality and high-end association round off the brand.