Kolben authentic strong beer package design is a perfect representation of strong, authentic beer experience for men. The package, bottle design and the graphical illustration all convey a sense of rough-and-tumble drink for men, not boys!
Designed as part of a student project by Marcel Messner, this German beer is strong and bitter, with a taste and product quality which is targeted at consumers with no frills. In the presently rising market space for designer beers, mixed beers with fruit infusions etc. it is easy to forget that the original alcoholic beverage was meant simply for enjoying over a backyard barbecue.
Kolben brings the essential quality back. With its black, robust bottle design with a black bottle-top cap to boot, this is one for strong men.
The use of Hammer as the motif for the product label incorporates a good visual association of strength and earthiness. The wood gives the sense of a quaint backyard rather than a stylish pub.
The bold, black typefont is upright and honest, like the beer and its taste itself. The forge hammer with a strong hand succeeds in bringing forth a quality of gritty, plain and in-your-face approach. When you enjoy this flavor after a hard day’s work, that’s the feeling you crave. The designer pairs with Converse to create the complete brand and packaging identity.