Minois Cosmetics gentle package design is a blends the of soft, childlike quality of mellow tones with classy sophistication of cosmetic design.
The combination of white background with subtle peach and light gray shades lends the base package a touch of innocence, which conveys good ingredients and quality. Amid the frequent alarms of harsh chemicals and parabens, it comes as a relief. These cosmetics are targeted at young adults and children, and being mindful of skin health is an absolute necessity.
Powder blue color and simple, artistic fonts in prominent type-face create an excellent brand association and impress with sophistication and classy touch, imperative for a stand-out impression in a crowded product space.
Minois is based in Paris, and the design was handled by French creative designer Luc Borho.