Munk Pack oatmeal pouch concept design banishes the myth that pouches are just for babies or apple sauce. It is highly popular among adults who enjoy the convenience while commuting, jogging or working at their desks. Even the more outdoorsy – hikers and bikers love the easy handling.
The Concept Design relies on the mascot ‘Munk – a small but mighty chipmunk who is known for his healthy diet and adventurous spirit. Munk centers at the top of each brand image or Munk Pack oatmeal pouch concept design. It is designed by Motto design agency (USA).
Check out the mountains and the trees in the logo background, which highlights each package. The rough, hand drawn style is again aimed at a natural, organic feel. The branding uses clear visuals for the fruits to indicate the flavor.
The Functionality of the ready-to-eat Oatmeal Fruit Squeeze packed with super foods is a winner. You can carry them easily. Unlike bars, you don’t need to tear and eat. Neither are these hard to store even when half-finished. You can simply replace the lid. Oatmeal smoothies in re-sealable pack is certainly a winner.
The brand and concept design leverages the fast, healthy chipmunk. Each of those qualities connect with consumers of this healthy snack. The goodness of natural ingredients and wholesome food makes it the outdoor-inspired packaging and messages.