Neverland Tea Ornate Package Design was conceived with design agency Saint Bernadine Mission Communications for their proprietary branded line of hand-selected blended teas.
Pairing with Canadian branding agency Oak allowed them to further refine the customer association.
With over 75 flavors, distinct sub groups and subtleties to their blend tea line, Neverland needed a package which was classy, but also scale-able and could be sustained over their entire volume of production.
The result, was a universal bag in classy white and silver background and ornate designs which lent it plenty of distinctive style and class to stand out in crowded shelves. The silver foil branding is then covered with color coded stickers for individual flavors, which work well both in terms of good visual association and cost-effective option for a diverse range of SKU items.
Note the subtle font and colors, which keep distractions to a minimum , letting the branding and design take center-stage.