Nike FC Barcelona jersey package design is elegant, conveys the traditional values of the club and establishes an instant connect with the fans.
FC Barcelona is more than a football club (yes! Americans apart, that’s what they call a game where the ball remains on the ‘foot’ ). The shape of this classy box for FC Barcelona jerseys immediately appeals to the fans of the club due to its minimalism. Much like the traditional Spanish football’s minimalistic ‘tiki taka’ style of passing football the box itself uses few colors, and remains sleek and compact.
Spanish Creative agency Oxigen_ ensure that the motif and colors remind people of the moments, the emotions and the sensational feeling of Barca victories. The box is a celebration of all that Barca represents, all that Barcelona victories mean. The packages are part of the jersey, easy to stack and store but also attractive enough to make the fans want to possess one.
The main point was to experience the pre-match excitement while getting the jersey out of the box and unleash the power of such a good product. The jersey pack has been crafted to win, and make the fans of the club as well as the game itself, a part of that feeling.