Organic fruit juice brand design for juice brand Zuc is a refreshing, colorful take on their brand identity, logo and graphic design for their variety of delicious flavors.
The bottles themselves are shaped like organic fruits like Pear or Melons. Designers Miriam Vilaplana and Laia Fusté developed the logo, and the graphical identity of the product as part of their entire branding overhaul. As part of their student project for Master of Packaging design course at Elisava (Barcelona, Spain) this work was done to great results.
Low calorie fruits like Watermelon, Loquat, pear and melon were selected to associate the healthy refreshment concept. All these fruits provide a lot of hydration without stacking up the calories.
A hand-made sketch of the fruit on the front, with a bold but unobtrusive flavor association, along with the transparent bottle for the distinctive juice color – all provide a valuable identity. 100% organic and natural adorns the front, making it clear where the loyalties lie. The back of the bottle includes the nutrition information. Note the deliberate wrapping of brand name in two lines, to use the “C” as standalone reference to the vitamin.