Owen+Alchemy fashion forward package design reflects the clean, trendy touch of the owner Anne Owen, in her juice apothecary products.
Ms Owen, who has had experience with fashion industry in Miami, asked US based designers Jack Muldowney and Potluck Creative to pair the same concept of fashion forward, stylish and contemporary look to the packaging while also incorporating the mystique of alchemic symbols.
The result was a satin black background to highlight the simple, no-frills white font establishing the brand and symbols in hues of gold and silver adding the finishing touch. The vibrant colors made an impression as much as the symbolism. The products and ingredients are healthy, another aspect which is reflected in the distinctive, clean, natural colors.
Owen+ Alchemy is based off Chicago’s thriving Logan Square neighborhood, one of the more flourishing parts of the town.