Premium organic tea colorful package design for Pop Tee bucks the trend of serious, sophisticated packaging of a specialty product by delivering an attractive, joyful theme.
Client POP TEE of Bremen, Germany wanted to stand out in a crowded market shelf without compromising the quality of their product or their brand identity. Organic food products are typically associated with classy, mild packaging which seeks to highlight the transparency and honest sourcing of the ingredients. Pop Tee however, needed to create the first impression to encourage consumers to try it out first.
Moving away from the dull, boring package of conventional tea – Pop Tee rides on bright,warm colors that truly ‘Pop’! and fun fonts. Creative agency Agentur CLUBCREATIV produced an award winning concept by breathing new life into the mundane using the mid-50s shock element of pop art themes. The clean design and geometry of the containers stay true to the product quality. Once the tea is consumed, the simple air-tight containers can be used to store other spices or condiments.