Retro style olive oil package design

By | November 18, 2014

Retro style olive oil package design from South African creative agency At Pace began with a simple brief of retaining the ‘original logo’ and ended up delivering an authentic retro feel to a time-tested product.

The renowned Getty family of cooking condiments and oils gave a very simple requirement to the designers of At Pace – don’t change the logo of the brand since the user base connects to it. As the creative agency delved deeper into the real-estate available on the package body and what they could do to reboot the feel – it occured to them that they could leverage the old world charm and reputation at hand.

Cue, a design which is replete with faded yellow, gray and sepia – giving the package a distinctly 1950s feel. The product association with the classic oil tower is unmistakable and it creates a quick, warm connect with customers. Local artist Doug Powell did the illustrations which the choice of typography followed the retro blueprint of the concept.

Retro style olive oil package design

Retro style olive oil package design