Reverent berrimans innovative cola bottle design stays true to the product, conveying the unique, whimsical edge to a traditional product.
British design firm Lowestudio take the traditional cola bottle and put their own spin on it. The product itself is a taste revelation which adds a dash of natural chilli extract to homemade cola and apple drinks. The resulting flavor is distinctly original, with a sharp aftertaste. However, in order to compete with exclusive line of specialty drinks, Reverend Berriman’s needed better brand positioning.
Lowestudio comes on board by increasing the visual appeal with bold, white typography in clean fonts letting you know the brand name and exactly what flavor to expect upfront. The color of the drink adds to the attractive contrast which helps the aesthetics. Additionally, the sharp contrast also helps visually impaired users to easily identify the bottle in the shelves amid busy product ranges in competing space.
The negative associations with ‘chili’ are toned down in favor of colors and lightness of flavor which cola drinks offer. The result was impressive. The drinks are available in three primary flavors (two cola, and one apple drink).