Slush Organic Juice package design bottles its nutritious, tasty products in colorful, shapely containers aimed at health-conscious women.
Designed as a collective collaboration between Carine Attar and Anna Gené Casellas as part of their Master in Packaging design endeavor (Elisava University), the bottles stand out on a crowded consumer space immediately, thanks to their vibrant visual association with the flavor of the juice contained. The pomegranate juice for example, is a rich crimson red, the orange juice bottle is a blazing, flame orange, while the Kiwi juice is in a typical vivid greenish-yellow. The juices are made from 100% organic, all-natural source.
Targeting healthy, elegant women – the bottle is shapely, almost mimic the natural shapeliness of fruits and women. The soft lines are conspicuous in their use, as opposed to traditional geometric edges of bottle design. The graphics are inspired by Coco Chanel style of numbering – using bold typefont – again for clear visual association.