Top Ten Best Negative Space logo designs takes a look at some of the most jaw-dropping examples of creative expression and hidden innuendo in logos.
Negative space is, can either become the space that surrounds the primary object in an image. Equally, it can provide the subtle definition of the boundaries of positive space bringing an essential balance to the composition. Shown below, are some of the more creative examples of using negative space.
Moby Dick Cover Design
Designer Alexander Johnson from Leeds, UK excelled in this simple, but excellent use of monochrome in generating the cover for the famous Moby Dick. If you know the content, you won’t miss the ‘fin’d
Hitchcock’s Bird Movie Poster Design
Troy DeShano may have just had his masterpiece moment with this movie poster which is inspired by Alfred Hitchcock’s famous thriller ‘Birds’.
Batman vs Penguin
Another exceptional use of negative space in a novel cover adorns the Batman vs Penguin battle, a favorite of comic book fanboys. Note the inverted image depicting the adversaries in protagonist-antagonist mode. Designer Simon C. Page from UK excels again.
One of the most recognizable and famous negative space logos of our times – Fedex has that quintessential touch from Lindon Leader who always beleived in highlighting the business model of the client. The arrow from E to X shows the commitment to fastest, assured delivery.
Spartan Golf Club
Another popular negative space logo, it cleverly uses the golfer’s linocut to form part of the Spartan’s face, while the headgear doubles up as the blur motion of the golf swing. US based designer Richard Fonteneau excels.
The Guild of Food Writers’ logo
300million delivers an intelligent take for the The Guild of Food Writers’ logo, where teh nib of the ink pen also forms the silverware. Clean, crisp, smart!
Safari Into Africa
British design agency Glad recently delivered one of the better negative space works, for Safari Into Africa. Taking their most recognizable large beast, and using the whitespace to show off the continent makes it a perfect logo.
Designer Tang Yau Hoong si no stranger to eclectic, jaw-dropping use of negative space. He can traverse the full range from quirky to subtle. For music brand ‘Songbird’ he does the latter, but to no less stunning effect. The gramophone and the bird’s beak complement each other in a beautiful piece of work.
Caroline Remy had a task at her hand. To change the brand perception of this animal products firm which was popularly believed to deal in poultry and small animals, but was a major trader in cattles. So the logo does the unthinkable, it keeps the popular perception hidden in negative space, while bumping up the primary image with the primary product.
And of course, the mother of all negative space illustrations and logos of all time. There’s little that hasn’t been said or analyzed. But it remains, even after a century, one of the best examples.