True organic juice cool package design

By | September 29, 2014

True organic juice cool package design conveys the brand identity of organic, pure and natural ingredients with cool, modern look.

California (Walnut Creek) based creative agency McLean Design keep the essential quality of honesty, purity and natural goodness intact. The bottles are designed to represent unique visual identity of products with color associations.

As the world’s biggest carrot grower from Central Valley, California – the clients Grimmway Farms needed a concept design which would convey their commitment to natural, no preservatives honesty. McLean understood that they are competing with heavyweight brands like Odwalla, Naked, Evolution etc.

The first big step came in naming the brand  “True Organic” – a clear, precise tag. It helps customers identify with the brand value instantly. It also allows Grimmway to project their products with minimal fuss. Minimal labeling, no gimmicky colors and bold typefont clearly speaks for itself. There’s nothing to hide, and there’s nothing to mislead about.

True organic juice cool package design True organic juice cool package design

 

Local retailers and national food chains immediately picked up the message. The bottle real-estate did not need dedicated space for chemicals, additives or randome messages about side effects. It’s farm-fresh, natural and organic – that’s what matters.

True organic juice cool package design

Popular among health-minded consumers, the rich flavors of these juices come from the fruits and vegetables themselves. Just as you taste the fresh, natural goodness of earth – you look at the product packaging and know you’ve made the right choice.

True organic juice cool package design

True organic juice cool package design

True organic juice cool package design