Viagra creative new brand and package design

By | October 9, 2014

Viagra creative new brand and package design explores the now-iconic brand in new light, highlighting the visual association of the product.

The brand Viagra needs no introduction. In the sphere of sustained male enhancement or correction of erectile dysfunction, Pfizer‘s legendary brand is a trusted name. However, with a changing profile of users and increasing stress in lifestyle – the clientele of Viagra needs to identify and connect with the benefits better.

EnterĀ Pearlfisher, a creative agency which leverages the functionality of Viagra in a clever “A” at the end of the brand name, which doubles up as the phallic symbol. Notice how the V (with a lighter and inverted symbol of the A), almost conveys the starting state at the beginning of the brand. As the brand ends with the bold, bright A – it also shows the transition and benefits of using Viagra. It communicates exactly what the product intends to do. The area below A creates powerful visual imagery of the quantity/ dosage as well.

The symbol also re-invents the strength of the brand in overseas markets like Russia.

Viagra creative new brand and package design

 

Viagra creative new brand and package design

Viagra creative new brand and package design

Viagra creative new brand and package design