vin grace innovative wine package design
Wine, until recently was known as the drink of the classy, elite consumers. Sufficiently expensive and often fermented in exclusive locations, they used to cost a fortune and the heavy, ornate glass containers conveyed just as much. However, the prices have since plummeted to the point that now they are affordable for even a few bucks apiece.
To suit the newer breed of consumers, the South Korean creative firm minimalist designed a package which was true to their brand name. The minimalistic package is a great way to replace the new-found affordability of fine. The paper carton doesn’t feel as exclusive as the glass bottles, but still feels special and looks classy. The diamond cut gives it a touch of sophistication.
The design is utility – with a cork free top which allows users to not waste a single drop. Plus, you don’t need a cork-screw opener. No spills, no stains (and those who have spilt their wines on their white shirts would appreciate this!).
The choice of paper also allows the container to be much lighter, eco-friendly and removes the fragile aspect of wine packaging. A perfect representation of the modern wine consumer culture.