Vodka Burlak Unique concept design by Unblvbl Branding Agency highlights the impact of Burlak, which goes beyond a brand name to a cultural phenomenon in modern day Russia.
The Russian society these days indulges in seasonal work for about a third of the year, while rest of the year is either forced rest owing to communist principles or whims of extremely harsh winter. In keeping with that The Burlak premium vodka concept was designed to be skewed in balance towards one side, indicating the back-breaking hard work for one fraction of the year, which provides stability for the rest of it.
Today, there are only two kinds of societal states – emergency or stagnation. It needs great strength of character and a strong-willed mind to go against this structure. Similarly, it the taste of Burlak Vodka goes against the conventional. It is earthy, rough and strong – taste that a man’s man would appreciate.
The images and illustration uses plenty of sienna, burnt shades, brown, caramel and black to give a grim but rich texture to the bottle. The font is typially bold, with the local language connecting well with its customer base.
The trademark, owned by Balzam has faced some initial rejection from the marketing department, despite being seldom used over last couple of decades. Based off Nizhny Novgorod, Russia – the rest of the team includes – Anton Bulekov (Manager), Timur Saberov (Designer, Art Director),
and Alexey Avduevsky (Visualization Expert). The water color has been done by Anastasiia Matveeva