Zipit Babywear cute packaging concept is a colorful concept design for baby apparels which appeals to consumers effectively.
The product itself is a simple, zip-lined dress which allows parents or babysitters to dress up kids more efficiently. Instead of endless elastic, threads, buttons or hard to tie snaps or wobbly fiddles this is a simple, clean way of dressing up toddlers. The product range is available in beautiful colors for each individual taste but suited to babies. Each individual pack wraps a single outfit.
The illustration on the package body is cute, and the innocent, Japanese style graphic with the color provides both a visual association with the kids and an effective way to convey the product color inside. Note the zipper on the graphic which clearly keeps itself true to what it intends to market. The white background provides perfect contrast for the warm, bright colors to come to the fore.
The name reads “Zip-it” effectively playing on the words which associate the product usage. The logo and branding concept is cute, funny but also clean and apt. Font face is bold and specific. It all combines to make the product highly effective to spot on shelves.