Beanies flavor coffee creative package design is innovative, creative and conveys the sheer enjoyment of specialty coffee.
The branding and concept design was supervised by Julia Allan of creative agency British creative agency Robot Food. Clients “Beanies The Flavour Co.” launched their exclusive flavored coffee for Sainsbury’s, and needed a targeted brand and concept design from their creative partners at Robot.
Ms Allan agreed that the close communication and collaboration with Sainsbury and their marketing concept was invaluable. The result was a brand overhaul to deliver exactly what was missing from the shelves.
If the pre-ordered volume and bulk orders are any indication, the first goal has been emphatically met.
The flavor coffee range has instant flavors and an equal number of roast ground flavors in distinctive style. The branding represents the same with clear, visual imagery and color association with the flavors. The Amaretto Almond (roast ground, purple), Cinder Toffee (amber), Irish Cream (green), Cinder Toffee and Very Vanilla (creme, yellow) create an association which is hard to miss from the shelves.