Beautiful Medicine Packaging Design Ideas puts together a list of pharmaceutical product packages which convey their target audience the best of their features.
Medicines and pharmaceutical products are difficult to get right. Often, a bunch of their healing properties are also offset by side effects. The package design, in that event, needs to highlight the best features. It needs to explain the target healing properties, users, age-group and any other medical preconditions. At the same time, it needs to clearly show the visuals and graphic properties regarding what it might be causing as an aside.
We picked a few we love:
Disprin – their tagline of ‘dissolving quickly’ is aptly represented. The regular, night time, allergy-safe and extra-strength variants clearly associate themselves in different colors. Bold, clear use of colors and font.
Vitalia oculo plus, curiosin and carip razine range of eye drops are beautiful for the clear visual representation of the retina and eye nerves – indicating their target healing properties for the eye inflammation symptoms
The calming blue and white of Pfizer patience powder may not excel in conveying product information, but certainly calms your nerves given the nature and anxiety of the problems it targets
Lavie Medical Supplements Packaging for the use of bright hues and flat, vector imagery which conveys the best of what they do. Be it the trainer version (with healthy heart symbol), the rose one (with a flavor association in pink) or the defender (shield) and protector (in organic green colors) – this one is a winner.
Salicylic Acid has long been sourced as a panacea for skin care and general age-reversal, cleaning up the free-radical oxidation effects. The packaging is well done in terms of both displaying the natural, organic source and pharmaceutical chemistry.
Oculo Plus eye drops treat visual haziness, blurred vision and inflammation of eyes. The effect of Klonazepam helps your eyes. the package shows exactly how your visual imagery improves as well as the critical ingredients.