Bennetto luxury drinking chocolate package design, done by One Design has a distinctive appeal. The product is sourced from fair-trade cacao reserves of Peru, organic and high-quality. Cooperative model and high import duties ensure this is priced appropriately for elite consumers. The product has a rich taste and unmatched flavor, a cut above its rivals.
The design is imbued in dark, rich chocolate shades – which convey both the product sensibility as well the elitism. The rich chocolate brown background is opulent.
The sophisticated product line is targeted to high end luxury hotels chains and international airlines. For our direct to consumer market (via local cafés) it is made for health conscious women who have adventurous and sophisticated palate, but also are conscious of present food and health trends.
Consequently the Bennetto luxury drinking chocolate package design is intriguing, imaginative and aesthetically luxurious. A product for New Zealand markets, it is also rooted in traditions as the organic ingredients and logo elements of nature (bird and leaves) signify.
The company says:
“The illustrated Peruvian birds add a bit of sophistication and quirk, while also remaining true to the proper roots. It is the right mix of imagination and adventure in the theme. Additionally the gold foiling luxe elevates the product to a more high-end echelon which blends its traditional qualities seamlessly with its sophistication.
The vivid neutrals in muted tones of the supporting palette give the packaging its quiet confidence which means it is confident of itself despite being its own kind”
The only hitch in the package, targeted for luxury categories is the use of stuffed bird as the mascot, which could surely have used a real version instead for the illustration or packaging.