Blue Bottle Organic iced coffee brand design extends the intimate cold coffee experience from carefully curated cafes to personalized cartons.
Designed by American agency Pearlfisher, the branding concept of Blue Bottle’s New Orleans Iced Coffee focuses on creating an identity better suited to mass retailers, yet retain the personalized touch. Picking the best cafe’ styles to blend with a higher shelf impact.
Pearlfisher has takes the current equities and clarifies their word mark to improve their stature, as well as give a more simplified messaging which is immediately noticed. The clean, vectorized branding and cool blue playing against the white also conveys the organic quality ably.
The cartons are sized for individual consumption and play up the ‘organic’ label. All creatives and packaging employs the new ‘blue bottle’ logo providing a perfect visual association for the brand.