Cafe sushi beautiful concept design reboots the popular sushi joint brand image, menu and packaging to add some much needed oomph.
Located in the heart of Oldtown, Chicago – this BYOB restaurant has long been a favorite among the discerning food lovers of Chicago. With affordable price, excellent menu and a young, vibrant food scene, they were always a known place. However, their old-school presentation and design elements dragged their clientele down.
To attract the young crowd, they rejigged their brand image and logo. The logo cleverly uses the crane’s wings to convey free spirit, yet a careful symmetry – much like sushi itself. The diagonal strokes also represent the chopsticks going through the package – which is the shape of their new packaging concept. Use of vibrant colors in their logo represents their fresh product and carefree spirit.
The actual menu is a simple, origami structure which fit into ridges as a compact geometric shape, but opens up as a cool menu. The sushi carry-box can hold the chopsticks along their body through the slits.
Designer Natalie Valliere-Kelley of Chicago Portfolio School delivers a winner with her student project.