Cage free organic eggs concept design for Just Laid leverages the recent health awareness and addresses the customer concerns about freshness and quality of the product.
The taste of quality of eggs improve dramatically when the poultry birds are raised in cage-free environment and fed nutritious grains. Organic eggs boast of a quality which can’t be replaced by eggs which are artificially or synthetically enriched with vitamins and enzymes. Not to mention, the cruelty of such a practice with the birds is unwelcome in these times of increase awareness regarding animal rights and proper food processing techniques.
Enter Just Laid eggs creative concept design by Springetts Brand Design Consultants, United Kingdom. The company cleverly puts the visual illustration of a hen laying eggs on the package cover. The prominent and clear visual conveys honesty of processes, organic product quality and a transparency of methods used to source the eggs. The back panel hosts the nutrition information with rest of the package in pale ergonomic design.
The cheeky brand name draws attention towards a commodity category which addresses concerns regarding CSR issues such like freshness and as food miles by supporting local hatcheries and adopting a method which is not meant for mass-market consumers.