Colorful Spiced Rum Bottle Design from Choc Chic is a revelation in terms of alcohol packaging and brand concept designs.
Canadian creative agency Polygraphe take the traditionally dark and grim looking rum bottle and add some zesty, colorful character to it. Thanks to the product quality inside, authentic Spiced Rum with a distinct adventurous spirit it blends seamlessly but stands out in a crowded product space and supermarket shelves alike.
The graphical illustrations on the bottle body take the oft-repeated fable elements of mayor’s daughter, a legendary adventure seeker and the ferocious grizzly bear which dots the local mountainous terrains. Back of the bottle hosts the entire story on the label while the front side produly displays the characters and the brand name.
Bold typefont, warm colors on the cap, the seal and the label – golden yellow, orange and red – gels very well with the rich caramel brown rum and gives the alcohol an unique identity.