Deluxe packaging for premium sliced ham from creative agency Lavernia & Cienfuegos is targeted at elite consumption and exclusive product category.
The packaging needed to telegraph the product’s premier quality and the rarefied clientele putting it on par with select high-end delicacies of the gourmet world, such as foie, organic truffle chocolates and caviar. The sleek package in matte black with a golden handle in the shape of a pig does the job of both alluding to the product category while also exuding aristocracy and exclusivity.
The contrast of the product and handle are balanced by an elegant serving tray which hosts the finest cuts of Iberian ham “comme il faut”.
EXTREM’s corn-fed Iberian ham is formally marketed by Agriculturas Diversas (Gallén-Ibáñez and AGR! for Agriculturas Diversas SLU), a Spanish company who lead the market in the product category of premium ham sector. Their prestigious new packaging only enhances their brand image in Valencia, Spain and other gourmet food markets where it is available.