Gaea natural fruit bar package design highlights the clean, natural product details of Gaea.
Fruit bars market is a crowded commercial space with several products competing for attention. A common thread running through most of them is a package which is extremely busy with product highlights. Some are blaring the horn about certain Vitamins, while other talk about protein and fiber content. Most of them however, hide the fact that they add plenty of preservatives and chemical extracts.
Gaea decided to re-boot their brand identity by staying true to their business ethics. A fruit bar which sources only the natural fruit, pure sugar and clean ingredients needed to convey as much.
Greek design agency mousegraphics brought that exact flavor into their packaging. Cleaning up the front of the package with a sleek, white canvas and using bold, identifiable color associations for flavors was the first step. Watch closely and you’d notice the color isn’t merely a background but a graphic of the actual fruit in the background. It immediately set them apart in the market to attract health-conscious snackers of all ages. The natural practice and pure ingredients get their due as the front package outlines exactly the constituents of the product. Nothing to hide, nothing to fake.
The nutrition information in the back provides other relevant information