High Vit health drink elegant package design is a great example of mixing the traditional soft drink with high quality pharmaceutical benefits.
Designed by Lithuanian design firm Moon Troops – Creative Agency the creative brief was simple “Keep it simple and straightforward”. Hence the white background which stands for both purity, lack of chemical additives, as well as tasteful elegance of packaging.
The brand name High Vit is clear in conveying what to expect, a pharmaceutical emphasis on increasing you body’s durability, resistance and digestive functions using a healthy dose of vitamins.
The visual association with the colors is evident in super berries (red), tropical fruits (yellow) and citrus flavors(green). In addition, clear bold typefont tells you exactly what to go for, if you need antioxidants from berries to defend you against free radical damage, dietary fibers from tropical fruits to improve your digestive functions or a healthy dose of natural caffeine infuse your ‘pick me up’ citrus drink.
Note the little visual associations with the umbrella (Defence) or gears (Drive and energy) which further make the product stand out on a crowded shelf.