Logo design is a real art. It has its own trends, rules and meanings. Every great company tries to include specific important meaning and symbols in their logos. This will help to transform a company into a real brand with all the ideas and values that this company gives their customers. Sometimes everything you should do is just to look at the logo more thoroughly and you’ll definitely find the hidden truth and meaning of every company’s logo.
The most popular logo with heading meaning is FedEx logo. If you look closely, you’ll find clear arrow between letters “E” and “X”. This arrow symbolizes speed and accuracy – two pillars of the company.
At a first glance Amazon logo hides nothing unusual, but it really helps to understand the brand’s philosophy. The yellow arrow resembles a smile to show that Amazon.com want their customers to be happy. This arrow also binds letters “A” and “Z” together what means that thi store has everything – from A to Z.
Yoga Australia logo also has a hidden symbol. If to look at the girl thoroughly, you’ll detect Australia silhouette between the hand and the foot of the girl.
Unilever produces a wide range of different products. This very feature is represented in their logo. Each part of the logo has a meaning. For example, the heart means love, care and well-being, the bird symbolizes freedom, liberation from everyday worries, getting pleasure from life.
If you look at the empty space between letter “F” and red stripes in Formula1 logo, you’ll notice number “1”. And red stripes in the logo symbolize speed.