Mexican Chilli Paste Colorful Brand Design, the smoked, spicy chilli paste products from Gran Luchito play up a colorful brand design. British design firm Midday add the essential spicy, flavorful character to the bottle, packaging and the branding concept.
Pasilla Oaxaca Chillies ground with Balsamic vinegar, caramelized Onions, and a dash of dark Agave syrup makes for an intense, but beautifully nuanced smoked chilli paste. The flavors unveil themselves as the first burst of sharpness gives way to more tangy, citrus undertones and a sweet aftertaste.
Note the little masked mascot on the lid, creating perfect visual association for the region it represents with the product. The bright red, orange and yellow convey the fiery, explosive flavors. The chilli ketchup is red, indicating a spicier taste, while the smoked paste is yellow.
The brand logo uses the font-style and graphic illustration mimicking the old-school western showboating, typically seen outside a grand theater or movie show, helping the brand stand out on the shelf.