My Love juice carton creative packaging is a triumph of clean graphics, clear product visuals presented with an essentially romantic influence.
When it comes to fruit juice, everyone has their favorite flavor. It is one drink which bonds the consumers with lot of love. Some love the taste of fresh orange, while others dig the goodness of berries. Senhorita is a juice and nectar company which promotes their My Love brand of juice with that essential romantic ingredient which separates them from other brands.
The design borrows the idea from their brand name. Love, care and romance are the main features to uphold in the brand verbiage and communications. Competing Russian juice brands Dobry, Moya Semya and Lyubimy Sad rely on their big network of multi-million revenue and advertising budget. By contrast, Senhorita caters to a regional market, targeting consumer knowledge in the supermarket shelves.
Bright branding colors, with the flavor association shaped like romantic flowers makes the design stand out in the standard list of packaging. Romantic, juicy and yummy – that’s what sums up the excellent juice carton package design.