The concept design relies on the rich texture and natural hues of wood, using the same material as wooden wine caskets. It conveys the elitist, classy taste of wine consumers. At the same time, re-using the material is a sustainable process. The wood casket helps keep the wine in the same milieu throughout its fermentation, unlike the larger barrels.
At the same time, the wood wine packages stay true to the brand name ‘Oak’ – the finest and majestic wood tree. The bottles are delightfully designed. They appear almost carved out of a single piece of wood. The rest of the packaging uses ropes made of natural material, embossed metal for tags and metal buttons for seals and designs. The natural look of wood lends a rugged look which is reflected in the brand identity. Oak wine uses all natural ingredients as well.
Make no mistake, the smartphone scan logo and social media connect is all there, it’s just with the old-school, classy, wooden look. The Oak wine wooden package and concept design is an ongoing collaboration between La Despensa and Grantipo branding agency.
Supermarket release and work with researchers and wine tasters on differences of fermentation habitat is still under study. But the concept design is certainly taking the experience of wine fermentation and storage towards an all new direction. The prototypes, once approved, could hit the shelves very soon.
Spain based design agency Grantipo is hoping this could change the profile of wine processing for good.