Old Flame eco-friendly matchbox design bring back the earth loving materials, simple ergonomic make and mix witty messaging to create a great design template.
Match-box design, believe it or not, have stuck around for two centuries. For their simple design they have rarely underwent a big change, often a square box enough to hold the safety match-sticks and serving the purpose. With modern technology the fire-starting tool got an upgrade in terms of disposable lighters. Ironically, the ease of use and excessive consumption also ended up polluting the environment more. Millions of these lighters are thrown out everyday, and their non-biodegradable, durable plastic in landfills does irreversible harm to the environment.
Old flame takes the match box design back to basics, using innovative hexagonal structure to consume up to 40% less material than the traditional box design. The paper used is eco-friendly and servers as an effective fire starter. Using witty visual cues in the design, the new packaging is more than a mere product container. Old flame stands for encouraging sustainable practices.
Cheeky tag line and smart word-play ensures you fall in love with this “old” flame of yours all over again, and yes – the earth “loves matches”.
The student project, tutored by Areli Avendano-Franco, was accomplished by Diane Yuri in Swinburne University, Melbourne, Australia.