Organic Salmon Innovative package design is a perfect represenation of clean, natural look of a food product with a classic packaging.
Designer Magda Pomaz of 2Pi Group focused on bringing out the organic, natural feel of the product by incorporating the negative space in the cut-out box which holds the fillets in the shape of a Salmon. It is simple, but effective as you notice the signature color and essence of Norwegian salmon. The brown color of the packaging also conveys a sense of recyclable, eco-friendly materials (Arktika cardboard paper) while the Norwegian flag acts as an apt locale association with the country in the crown. It also helps deep soaking of colors.
Grudziadz based clients Limito had only one requirement – that they should stand out in the crowded supermarket shelf and not seem like a typical ‘healthy food’ fad. Back of the box has all the information printed in three semi-transparent shades of – white, blue and red to emphasize product’s origin.